In other words...

There is this thing called "framing."  It can pertain to your house, or a picture on your wall.  It can also describe the way a catcher catches the ball in a baseball game when he wants a ball to look like a strike (within the strike zone.) Framing is used by all of us in speech at some point to make something we are saying sound a little more like what we want you to hear.  What I am noticing, lately, is that it is being used consistently in much of our advertising, and not for our benefit, at all.  The energy companies are using this type of speech about "Fracking." They are framing it as "fracturing technology." This is a process in which natural gas is being removed from the ground.  Sounds innocent, except it poisons aquifers, and pollutes the air, just to name a couple of the horrible things it does.  Do these companies, with their smartly dressed tall blonde lady, also say the energy is mainly being sent to China and the land and people here are the ones under severe health risk in perpetuity?  Nope!  All I am asking, here is for you to be informed.  Get on your computer, go to the library and find out how to make a stink over this travesty.  We are talking about families, kids, and the way they will live, or die.  Make a ripple, make a difference, see what happens.